Kevin W. Grossman Talent Board Vice-President
Sterling Talent Solutions

Kevin W. Grossman is the Talent Board Vice-President responsible for all aspects of the Candidate Experience Awards program and other Talent Board activities for North America. He also produces and hosts a new learning show called Reach West Radio where each week he talks with his guests about their effectual stretch and the impact it makes in the worlds of work and life. Kevin co-founded and co-hosted the highly popular weekly TalentCulture #TChat Show with Meghan M. Biro for over five years. A certified Talent Acquisition Strategist (TAS) and Human Capital Strategist (HCS) by HCI, Kevin has over 17 years of domain expertise and familiarity with the HR and recruiting technology marketplace and remains a top social influencer in leadership, human resources, talent management and recruiting. He’s been a prolific "HR business" blogger and writer since 2004 and his first business book titled Tech Job Hunt Handbook was released in December 2012 from Apress. 



Day 1

16:20 PM How Candidate Experience Impacts Recruiting, Employer Branding, and the Business at Large

It’s well-documented in business today that poor customer service impacts customer retention, referrals and potential new business. Social media has given consumers an open forum to share both good and bad product and service experiences to all who will listen.
The same has been true for job seekers, and for too long employers were resistant to treating the candidate as the primary customer of recruiting. Even in the final stages of offer and onboarding — even after the candidate has accepted the job — “customer service” can go awry, tainting the early days of a new hire.
According to the Talent Board Candidate Experience (CandE) Awards and Benchmark Research over the past six years, that’s finally changing for the better — but there’s still a lot of work to do.
Talent Board VP, Kevin Grossman, will share candidate experience research insights on the business benefits of improving the recruiting process and candidate experience including:
  • When the candidate experience goes bad, negative resentment can compel candidates to share their experience with their inner circle and publicly online
  • How candidates will take their alliance, product purchases, and relationships elsewhere when they have a poor experience — and how they’ll increase it when it’s great
  • What talent acquisition teams could do to improve candidate experience throughout the recruiting cycle — especially during the offer and onboarding stage.